Rosales — Founder & Creative Director
The brand originated from repurposing vintage bandanas to create a functional bag. Taking an entirely circular and independent approach, I sourced pre-owned, vintage bandanas and deconstructed them to give the fabrics a completely new life. Every single piece in this collection of over 30 unique bags was designed, pattern-cut, and meticulously hand-assembled by me,alongside executing all product photography and custom website creation.
Brand Architecture & Digital Strategy:
Creative Direction: Engineered the entire brand identity and graphics executing all creative assets, logo layouts, and visual branding utilising Adobe Creative Suite.
Content & Photography: Art directed and edited all commercial product photography to a premium e-commerce standard, ensuring a cohesive and editorial visual narrative.
E-Commerce & Operations: Built the brand's digital storefront from the ground up—managing inventory, fulfilment, client relations, and sustainable packaging.
Note: This private portfolio platform was built using the same website architecture I developed for the Rosales online store.
Visual Research & Process
Above is the visual research for this project, featuring scans of eyelet development, metal adornments, and experimental chain structures utilized during the initial bandana bag sampling phase.
Technical Specifications
Below is the comprehensive tech pack containing all production data, construction instructions, and component specifications required to manufacture the initial production run.
This technical documentation illustrates the specifications for the small bandana bag silhouette.
